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Case Study

Oxford Street Christmas Lights

Our client was the production company leading with the Oxford Street Xmas Lights Switch On event. The event sponsor insisted that the stage be built in a specific location outside their flagship store on Oxford Street.

The Problem

Our client was the production company leading the Oxford Street christmas lights switch on event. The event sponsor insisted that the stage be built in a specific location outside their flagship store on Oxford Street. However, the space chosen included an Ice Cream Booth and a cycle rack neither of which could be moved.

In a previous event, the organizers tried to move the Ice Cream Booth but it was damaged in the process, and as an important street landmark it was no longer an option and therefore a specialist solution was required to adhere to both the Council’s requirements and the Sponsor’s selected stage location.

The Solution

Alistage’s modular and lightweight aluminium stage – the Alidome was selected as the staging solution. As our stage units are completely modular and come in 70 different shapes and sizes, our in-house CAD team could design a stage with a void inside it that would allow the system to surround the Ice Cream Booth without damaging it or the public even knowing it was inside it.

Additional guardrails were fitted along the edges of the void to allow the access backstage and an LED Screen with a raised stage plinth was positioned immediately in front of the booth to completely hide it from view. Additional design was used to hide the cycle rack from view and allow for the required branding to be installed.

The Result

All the main rigging was done the day before the event without blocking any traffic, so there was no interference with the functionality of this busy shopping destination.

The install of the remainder of the equipment was undertaken on the morning of the event following the closure of Oxford Street with everything in place well before “show time”.

With the de-rig commencing from 7pm the crew only had 90 minutes to clear the equipment before Oxford Street reopened.

The de-rig continued into the night with all equipment cleared from site well before Oxford Street’s early starters the following morning.